Naked Campaign
Art Direction
If you're going to enjoy a bath bomb, it helps to get naked first. If you want to reduce waste and give your skin what it needs, unpackaged cosmetics are a good start.
I worked collaboratively with my campaign teammates to inform Typography, Photography and Retail.
Brand Direction: Brandi Halls
Creative Direction: Jenn Greenhorn
Copy: Katy Cobb
Photo: Kornelia Kulbaki
PM: Alex McGuire
Creative Direction: Jenn Greenhorn
Copy: Katy Cobb
Photo: Kornelia Kulbaki
PM: Alex McGuire
Connecting Hearts for Fukushima
Art Direction
After the Fukushima disaster, residents of the region established restorative agricultural practices to purify and re-establish their land.
To honour the past and celebrate the future, Lush Japan ran a campaign centred around the people of Fukushima and a soap made from their components.
Working collaboratively with Lush Japan and Lush UK I informed treatments for Typography, Layout, Photography and Global Retail Applications.
Videography: Gordon Wong
Photography: Richard Skins
Photography: Richard Skins
Seasonal Campaigns
Studio Art Direction
When you work with small, seasonal runs of handmade products, there is a constant need to re-define and reimagine the product.
Over 4.5. years, I was one of the many people reimagining seasonal cosmetics were presented to a devoted audience.
These are some of my favourite studio shots.
These are some of my favourite studio shots.
Photography: Willie Leake, Nathan Beausoleil,
Kornelia Kulbaki
Art Direction: Jeff St.Jean, Pippa Dawson,
Jenn Greenhorn,
Production: Emma Ruthnum
Kornelia Kulbaki
Art Direction: Jeff St.Jean, Pippa Dawson,
Jenn Greenhorn,
Production: Emma Ruthnum
